Behind the Scenes at Creation 2015

by Office of Marketing - Sarah Cushing | Sep 28, 2015
Creation 2015
Everywhere you looked at the Creation Festival 2015 Northeast Agape Farm campground, the University of Valley Forge (UVF) logo and name were conspicuously visible. UVF representatives were in the college booths, the arena and in a tractor trailer next to the main stage. The UVF digital media team and admissions team traveled to Mt. Union, Pennsylvania, for the country’s largest Christian music festival.
The UVF digital media team served as the official video and media production providers for Creation Festival Northeast. It produced every shot played on the Jumbotron screens live and provided a remote video feed for those not at the festival. The admissions team connected face to face with thousands of prospective students interested in UVF.

The admissions team, made up of 11 admissions counselors, staff and current UVF students and alumni, set up a booth for students to learn more about the university. It collected almost twice as many inquiries than it had at previous Creation festivals. “We made personal connections with students,” said Assistant Professor Carrie Maurio, UVF Youth Ministries specialist. “We talked about which major they would be interested in and we prayed with them.”  

This year’s booth, designed by Steve Thurston, associate director of marketing, helped the university booth become a highly visited spot at Creation Northeast. The booth displayed a large UVF logo backdrop, bright lights, an iPad station, a photo booth and a shelf full of giveaways. “Even after our giveaways ran low, students were still coming over because we took the time to talk to them,” Maurio said. “We knew that this is not just about handing out T-shirts.” As sponsors, UVF also had the opportunity to share information about the university and its programs from the main stage.  

For the third consecutive year, the UVF digital media team was Northeast’s official video and media production providers. The team worked from UVF’s mobile Media Command Center (mMCC). The mMCC, is a 48-foot, state-of-the-art semi-trailer with digital video and audio recording facilities and two soundproof studios. Doug Smith ’12, media specialist, served as the live feed producer and led a team of 18 current and former students. “We did all of the live footage,” Smith said. “Any content that went on the screens went through the mMCC.” 

This year, Creation wanted to add a new feature to the Northeast festival: a live video stream for people unable to attend the concert. Providing live-stream video entailed running the same show twice for two audiences. The first footage went to the Jumbotron screens next to the main stage, and the second footage went to a video mix for the live-stream feed. Another first for the UVF crew included the use of camera drones to capture video from a different perspective.

Inside the mMCC, five rotating directors for the week sat in front of two large monitors and coordinated five to seven cameramen and cable jockeys in the arena. Smith stood behind both directors and produced the footage. Due to the two streams, all of the cameramen had two directors speaking to them simultaneously. One director mixed footage for the Jumbotron screens and the other for the live-stream video. The digital media team also created specific content for the festival. “There were introduction videos for each band; interviews with Christian artists Matthew West, and Lacrae and The Vespers; and Christian speakers,” Smith said.  
Smith continued, “Students have the opportunity to work with professional crews and gain visibility. For students who volunteer year after year, the directors at the festival remember them and know they can contact them for future projects.” UVF students, recent graduates and the university gained national exposure at the festival and shared the mission of the university and what it has to offer.
Scaled down admissions and digital media teams also traveled to Creation Sonshine Festival in Somerset, Wisconsin, from July 16–18, as well as a small digital media team that traveled to Creation Northwest Festival in Washington from July 30 – Aug. 1.